These are also variations of Native Advertising, since they respect its codes. Promoted listings Promoted listings designate product sheets (or product lists) which are displayed on the publisher's site , and link either to an internal page or to the advertiser's e-commerce platform. We find this type of native advertising mainly on media that offer discovery or comparison journeys, such as marketplaces and search engines. Unlike other formats, promoted listings meet a direct sales objectivethe product sheet uses the publisher's graphic codes and visibly displays the price, as well as other important information (availability, delivery costs, etc.
in the aim of pushing the Internet user to purchase. Recommendation modules These modules, or widgets, are integrated into the editorial content, but aim exclusively to link to external content . They differ BTB Directory from the “external in-feed” format in that these links are grouped in a specific widget and they target users based on their behaviors and interests. This module has its own design. Most often, it is positioned at the bottom of the page, so as to encourage the Internet user to discover additional content once they have finished viewing the content.
But we also sometimes find them in the middle of the page or in the right column. Finally, note that there can potentially be as many Native Advertising formats as there are publishers and editorial lines, since each content is designed to meet the publisher's requirements as closely as possible. What are the benefits of Native Advertising? The rise of native advertising demonstrates a common desire among brands and media to broadcast advertising campaigns while respecting the Internet user's journey and consolidating the user experience.
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發表於 2024-3-14 14:24:47
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