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With Facebook you have many options to target a specific target group. You can search there by interests, demographics, age, location, and more, and you can narrow down the group greatly and ensure that only high-quality data comes in. 2. The display is visually supported. Ads that are visually supported by images, videos or graphics are most likely to be remembered and shared. So it doesn't matter what the ad is about, what matters is that the image is attractive and of high quality.
It is also important that you test many formats on your target group and see Phone Number which medium produces the most desired reactions. Because every user group reacts differently to the different formats. So test yourself and experiment. Because constant monotony of your media will not bring you closer to your goals. The following screenshot shows the formats that you can use via Facebook Ads Manager. 3. You have a logical call to action for users. In order to achieve your goal, such as generating leads, you need to integrate a call-to-action into the ad.
By doing this, you are asking users to perform a certain action. This includes, for example, the request to go to the website , click on a specific landing page or subscribe to a newsletter. This call-to-action is necessary so that the target group knows what to do. Simply being presented with a text with a suitable image will usually not lead to the desired action. 4. Use little text. As a rule, Facebook users just skim the texts that they see on Facebook. To ensure that your message gets across, it is advisable to keep the text as short and concise as possible. There should also be as little text as possible in the images. Because with a text content of less than 20%, the ads placed perform significantly better than an image with a lot of text.
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發表於 2024-1-10 12:16:31
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