These are informational keywords

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that relate to searches to learn something specific, like “when is National Spaghetti Day?” (yes, there is such a day). If your content for a local Italian restaurant ranks very high on that search and low on “Italian restaurants near me,” don’t expect many clicks to result in conversions. Navigational Searching for a company or brand is a navigational search performed by people that know what they want. These searches are high drivers of organic content.

Commercial Are you writing content Bahrain WhatsApp Number that relates to specific products or services? Searches related to those products or services are commercial searches. These are valuable, especially for any company with a content marketing strategy, as they indicate a potential purchase and possible future customers. Transactional What’s even more valuable than searching for a product or service? Just put the word “buy” in front of the search. Words like deliver, buy, or sale indicate that a transaction is imminent, and it is necessary to rank high. Summing It All Up SEO research isn’t necessarily hard to implement, but what separates advanced research from basic research comes down to how comprehensively the planning and research are conducted.



It all comes down to a strategy of figuring out what people could be looking for, finding a variety of terms based on popularity and likelihood to rank, and knowing the intent associated with various terms. The Rock Content team includes SEO experts who know what works and what doesn’t, such as cloaking in SEO. As SEO rules change (which they often do), the Rock Content team adapts immediately.