Course participants received links to 5 subsequent lessons

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At this stage of the Facebook advertising funnel, some recipients naturally give up, but engaged people move on. The next stage of the funnel, a mini-product - e.g. a cheeseburger or croissant at an attractive price, proposed with coffee or a drink. 3 . The right product and closing the sale The last stage of the funnel is selling the target product or service at full price. Only a certain percentage of your audience reaches this point and turns into valuable customers.


Example of a target product - the seller proposes expanding Job Function Email Database the set with additional products or enlarged fries. It's hard to refuse! The stages of the sales funnel can be expanded or shortened. To illustrate this with a specific example, see the funnel we designed for our Google Ads course: Access to free participation in 5 video lessons of the course (the first of five modules), which the recipient obtained after providing his e-mail address in the Facebook Lead Ad.







The course lessons are also posted on the website, where the participant can see the remaining modules and purchase participation immediately after completion (shortened version of the funnel). via the provided e-mail address. On the last day, a special offer to purchase participation in the entire course at a promotional price was sent to their mailboxes. A detailed description, a counter showing how long the proposal is valid and a payment button were placed on the landing page (an extended version of the funnel).