from day The ad manager

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Allows you to configure your daily budget the lifetime budget ie for the entire lifespan of the campaign as well as the spending cap  ie say the upper spending limit for the life of the account Creating advertisements The Snapchat Ads Manager offers two creation modes for this Instant creation  which allows you to generate traffic immediately thanks to assisted publishing Advanced creative  which combines multiple ad creatives within the same ad group to test different bids and


graphic creatives Managing advertising formats Snapchat Ads Manager offers different advertising formats  including some readytouse In addition to the broadcast of these immersive full screens advertisers have the opportunity to interact directly with their targets through conversations Performance analysis and monitoring DB to Data Thanks to the Snap Pixel  it is relatively easy to monitor the commercial performance of the advertising campaign broadcast on Snapchat The Snapchat Ads Manager provides all the metrics necessary for analysis such as measuring conversion events or reengagement of Snapchatters





Managing bidding strategies Again Snapchat Ads Manager offers two options regarding ad bidding Objective based bidding focused on a target action such as conversion installing an app watching a video etc Automated bidding strategies  the Snapchat Ads Manager then takes control of the budget to automatically adjust bids to the target CPA in order to optimize the volume of conversions Data centralization Finally for smooth management of your advertising campaigns the social network also provides a dashboard centralizing advertisements ad sets as well as performance  all in real time Through this you can manage your ads generate performance