Headlines on your page or expand

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Pay attention to the quantity and quality of the written content, but also to things like readability, UX, design and photos and video. Is the competitor's story good, but is the formatting and readability one big drama? Then make sure that the readability is good on your page. Does the competitor give ten tips? Then write an article in which you give twelve tips! 4. Provide keyword optimization A page can be found for several keywords.

Do you have a page on your website that is currently being found well? Peek at your competitors to discover even more keyword opportunities. Then add these keywords to text and your content further. Ahrefs Search photo editor Google for a keyword that you are currently found for. Go to 'content gap' in Ahrefs, enter the results shown on the SERP at 'Show search terms where the target below ranks' and enter.



Your own page at 'And the next specified target does not rank at'. Press 'Show search terms'. Keyword optimization Ahrefs now shows an overview of the keywords that the other pages rank for (and at what position) and your page does not. Investigate on-page SEO optimizations Consider which keywords from this list are relevant to add to your page as well.