She considers marketing to be:

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The management process responsible for identifying, anticipating, and meeting customer requirements in a profitable manner for the organization" . How and why has the definition of marketing evolved over the years There is no single, valid definition of marketing . What's more, the ones we use today did not exist a dozen or so years ago. This is primarily due to the variability of the industry, which is the result of the development of society and its expectations, as well as technology. It used to be dominated by neon signs and billboards, today it was dominated by internet banners,


guerrilla marketing and influencer marketing. It should therefore come as no surprise that the first definitions of marketing differ significantly from modern ones. In the beginning, marketing Algeria WhatsApp Number focused on the product and its promotion. Later , the era of sales came , and the definition of marketing began to include the aspect of sales and promotion. These proportions were reversed only in the s and s,





when the customer as a passive recipient became the center of attention . Since the s, the definition of marketing began to focus on relationships and their building. Customer loyalty and long-term commitment have become important. Today, marketing draws on the experience of the s and s. It focuses on the specificity of consumer behavior , trying to match activities to human aspirations and values. At the same time,