These include the graphic design elements and colours used

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Here’s what you can expect from Introduce your company and what makes it special A welcome email is the perfect place to start to introduce new leads to the things that make your company unique.  by your brand. Your welcome email should therefore match your company’s visual identity. They also include the tone and language used in your writing. These things help establish your brand image and ensure your marketing strategy is consistent.

It’s important that new contacts know how your product Phone Number Data or service works. But what really matters is how they can expect to interact with your business and the emotional response they have as a result. At Plezi, our welcome email uses colours and icons taken from our website. This helps contacts to quickly recognize our emails from among the many they receive. From the outset, we introduce new contacts to our vision and what we can offer them: welcome email Plezi Personalize your message and give it a human touch A welcome email isn’t designed to sell your product or service.




Instead, it should introduce your team and your business, and let contacts know how you can help them. We’ve said it before, and we’ll say it again. Contacts should feel like they aren’t just another entry in your contact database, and that your company isn’t like their other contacts. So, you shouldn’t speak to them how companies usually address their leads (or customers).