Keep them short and sweet for mobile users.

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Ith sitelink extensions There’s a good chance you’re already using sitelinks to drive prospects to pertinent pages on your website, ones that offer opportunities to download a whitepaper or contact your business. Why not create a testimonial/proof page on your website and direct prospects to it via a sitelink? This is a great way to do something a little different on the SERP (you rarely see advertisers point prospects to testimonial pages using sitelink extensions) and create new remarketing audiences based on those who visit the page.



Callout Extensions While callout extensions are Benin WhatsApp Number often treated like a throwaway—everybody uses them but there’s rarely much though behind them outside of “free shipping” etc.—you can use them to say something more profound about your business. replace your adwords review extensions with callout extensions Instead of running generic callout extensions at the account level (as many do), why not get granular with them? Write down everything that makes your business unique then, at the campaign level (or ad group if you’re feeling zealous), figure out how you can use the strict character limit to craft something relevant.





If you sell shoes, for example, don’t just run that played out “Free shipping” extension universally; touch on the specific things that make your kicks special instead. Structured Snippets Though they look similar to the callout extensions above, structured snippets are a different animal entirely. They afford advertisers the opportunity to catalogue specific aspects of their product or service, whether that’s brands sold, coverage offered, or any one of a dozen more categorical options. replace your adwords review extensions with structured snippets Again, instead of leveraging these suckers at the account level (or not at all), make them campaign or ad group specific.