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Newsletters in 2019. On the B2C side, the newsletter was on the third step of the podium regarding preferences for receiving monthly emails. In 2020, “ La Lucarne ” devoted an episode to the “comeback of newsletters” in the media, citing an increase in the number of newsletter subscribers all over the world. A loyalty, communication and customer knowledge tool, the newsletter can be presented in different formats depending on the objectives it meets.

Some companies use it to highlight Cambodia WhatsApp Number Datathe content posted on their blog and thus demonstrate their expertise. This is the case for Stihl, whose newsletter regularly contains links to articles or tutorials published on the brand's website. A title and a few lines of presentation are enough to make the reader want to discover the content highlighted. Stihl newsletter Excerpt from the Stihl newsletter Other companies use email marketing to promote their products and increase traffic to their website. Petit Ballon and its newsletter dedicated to Father's Day is a good example of this.



The reader the opportunity to discover numerous gift ideas. In addition, several calls-to-action (CTAs) allow them to deepen their research on the brand’s website. Petit Ballon newsletter Extract from the Petit Ballon newsletter Sharing your news and good advice in order to always stay in touch with your audience can also be the motivation of a company. This is the case of Ulule which highlights, every week, projects hosted on its crowdfunding platform in order to inspire its subscribers and invite them to support certain initiatives. Ulule newsletter Extract from the newsletter.